Put your best foot forward

For better or worse, we spend most of our lives on social media. It’s how we discover events, new restaurants and how our friends spent their long weekends.
It’s also the brand we put out to the world.
Several years ago, a friend of mine was talking about people on her Facebook feed and their propensity to share bad news or vent about the things wrong with their lives. Her opinion on this was strong. She said: Facebook should be for positive PR only.
How right she was.
Whether we’re conscious of it or not, the photos, comments and words we post on social media all merge together to create a picture of who we are. That picture is how people who don’t know you, or know you well, see you. They draw conclusions about your values, interests, career and loved ones based on what you publish.
That drunk photo may seem like a good idea at midnight, but in the light of day will you really want the whole world to know you’d had too many wines?
That’s why it’s important to think about what you’re putting on social media.
The same goes for your business.
A spelling mistake or grammatical error might not seem like a big deal, but if your followers are anything like me, it could lead them to question how much care and attention goes into the rest of the business.
This also applies to amateur photos and lengthy posts that use 50 words when they could say the same thing with 25.
Put your best foot forward online and see what happens to your business. My prediction is it will grow.
If you would like help improving your social media and digital presence, give Wine Glass Media a call.

Posted by wineglassmedia_au

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