Put your best foot forward

Put your best foot forward

For better or worse, we spend most of our lives on social media. It’s how we discover events, new restaurants and how our friends spent their long weekends.
It’s also the brand we put out to the world.
Several years ago, a friend of mine was talking about people on her Facebook feed and their propensity to share bad news or vent about the things wrong with their lives. Her opinion on this was strong. She said: Facebook should be for positive PR only.
How right she was.
Whether we’re conscious of it or not, the photos, comments and words we post on social media all merge together to create a picture of who we are. That picture is how people who don’t know you, or know you well, see you. They draw conclusions about your values, interests, career and loved ones based on what you publish.
That drunk photo may seem like a good idea at midnight, but in the light of day will you really want the whole world to know you’d had too many wines?
That’s why it’s important to think about what you’re putting on social media.
The same goes for your business.
A spelling mistake or grammatical error might not seem like a big deal, but if your followers are anything like me, it could lead them to question how much care and attention goes into the rest of the business.
This also applies to amateur photos and lengthy posts that use 50 words when they could say the same thing with 25.
Put your best foot forward online and see what happens to your business. My prediction is it will grow.
If you would like help improving your social media and digital presence, give Wine Glass Media a call.
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Get to know your audience

There has never been a more exciting time to be a communications professional in the business world.

The rise of online usage and social media over the past decade means it is now easier to share information en masse, for free.

Data collection is also more refined and precise thanks to a plethora of tools.

Facebook and Instagram insights allows you to see how many people viewed your posts, when and if they engaged with it.

Google Analytics and other programs show you who visited your website, for how long and where they came from.

These tools provide more of a window into the habits of your customers and what appeals to them than ever before.

But as Uncle Ben told Spiderman: “with great power comes great responsibility”.

As well as giving your business access to a world of potential customers, the digital world also gives them access to you to provide immediate feedback.

So it’s important you know who you are targeting in the first place.

When setting up your business, think about your audience.

If you’re already in operation that’s ok, take some time to think about who your customers are.

Are they men, women, young, old, parents, married with no kids?

Perhaps you have multiple.

In which case, it’s important you create a suite of messages specific to each one.

Also think about their social media habits.

The Sensis Social Media Report 2018 found 79 per cent of 18 to 29 year olds accessed their accounts first thing in the morning.

So if they’re your target market, schedule posts relevant to them early in the day.

There are real people behind the screens, so it’s important to respect their habits and preferences.

After all, you’re the one trying to get their attention, not the other way around.

The availability of real-time data is an invaluable tool, just don’t use it in isolation.

Work out your target audience first, then use the analytics to tweak your online presence.

And always remember to listen.

If you would like help working out your audience and the messages you need to craft to get their attention, give Wine Glass Media a call. We specialise in communications strategies, digital content and social media.

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Why Wine Glass Media?

I knew I wanted to be a journalist since I was about five years old. While I loved the Teenage Mutant Ninja Turtles, April – the yellow jumpsuit-wearing reporter – was my favourite character. She had red hair, I had red hair. Her name was April, I was born in April. My young self thought it was destiny.

But it took another two decades – after I had gone onto become the journalist I envisaged – for me to uncover the real reason I loved the profession so much. It wasn’t about the news or seeing my name in the paper.

It was because it enabled me to talk to people, hear their stories and share them with the world through words everyday.

While journalism will always have a special place in my heart, this year I have decided to fulfill my dream of starting my own business. I keep seeing great businesses struggling because of their inability to effectively communicate with their customers, be it through their website, newsletters or social media channels.

I am here to help with that. The strategy and audience may be different to reporting, but the work is the same. I get to meet with people, understand their business and create content that tells the world what they are about.

Let the fun begin.

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