When it comes to PR, timing is everything. Here are the three questions you should ask yourself before you send that media release.

Here are our top tips on why you should give PR a try in 2023.

Why would you send a story to one media publication as an exclusive, when you could send it to 20? The answer to this question is contained in the very word we’re talking about.

You’re about to launch a new product into the market when your PR agency suggests you delay for a week because of other events that have nothing to do with your business. Here’s why.

PR is all about generating favourable exposure for free. Any publicity is not always good publicity. Just ask Novak Djokovic, Tennis Australia and the federal government after this past week. So just what is it?