Owner and director Shae McDonald is a skilled media and public relations professional with more than 18 years’ experience in Australia and the UK.
A former journalist for News Corp, Australian Associated Press and Broadsheet, as well as a passionate foodie, she started Wine Glass Media in 2018 because she wanted to help hospitality owners better promote their venues.
Shae’s experience as a food writer separates her from other agencies, in that she has extensive, first-hand experience as well as an in-depth knowledge of the nuances of the Australian media landscape. She understands the importance of timelines, knows when and how to pitch and has a strong news sense for the types of stories and content that will get the most traction.
Shae has a demonstrated ability to deliver excellent results for her clients, including regular coverage in key food and lifestyle media publications like Good Food, the Daily Telegraph, Broadsheet, Urban List, Time Out, Concrete Playground and Sitchu.
Shae has a genuine love for the hospitality sector and strives to do everything she can to help her clients succeed. She knows that PR involves more than issuing a media release and hoping for the best. It’s about relationships, timing, trends, imagery, video and working with individual publications to secure a mutually beneficial outcome.
When she’s not working, you’ll most likely find Shae watching the footy (AFL that is), playing netball or spending time with her family, friends and dog, Harley.
