Media planning
Much like the careful cultivation of a fine vineyard, a successful media plan requires precision and a deep understanding of your brand and the team behind it. We take the time to get to know you and your business, before developing a tailored media plan that aligns with your timing and goals, ensuring you stand out in the crowded hospitality market.
Media releases
A great media release is like a delicious glass of wine - it hooks you in and leaves you wanting more. Whether you’re launching a new venue, menu or event, we specialise in writing media releases that not only inform, but engage. We’re also skilled at developing complementary media materials, including bios, fact sheets and key messages.
Pitching
Pitching is an art form that requires an in-depth understanding of Australia’s media landscape. As a former journalist, Wine Glass Media Director Shae McDonald knows exactly how and when to distribute your news to the right journalists and publications. We pride ourselves on the excellent working relationships we have developed with our wide network of media contacts across Australia. We work with journalists at local, city-wide and national publications across food, lifestyle, travel, trade and general news, all of who trust us to provide them with relevant and timely pitches, tailored to their audiences and deadlines.
Launch events
We specialise in crafting media and influencer events that not only capture their attention, but leave a lasting impression. From intimate gatherings to larger celebrations, we tailor every detail to suit your vision, ensuring your event is both engaging and impactful.
Media hosting
Media hosting is crucial for successful PR campaigns, as it allows journalists to experience your brand first-hand. Whether Wine Glass Media is hosting or journalists are dining with their own guest, we facilitate every part of the process to ensure they have a seamless and memorable visit.
Influencer outreach
We collaborate with a curated network of influencers who align with your brand values and target market, ensuring authentic and impactful partnerships. From identifying the ideal influencers to managing campaigns and analysing results, we handle every step of the process to deliver measurable outcomes.
Media monitoring and reporting
We track your brand’s presence across various channels, from print and online, to Instagram, TikTok and Facebook. We also generate monthly reports, using comprehensive media monitoring software that provides key insights to demonstrate return-on-investment.
